Walmart is buying TV maker Vizio in play for ad business

On Tuesday, Walmart revealed its plans to acquire the television manufacturer Vizio for $2.3 billion.

The retail giant stated in a press release that this acquisition, including Vizio and its smart TV operating system, SmartCast, is aimed at expanding Walmart’s media business.

The move is expected to integrate VIZIO’s advertising solutions business with Walmart’s extensive reach and capabilities.

“There is a lot to be excited about with this acquisition,” Seth Dallaire, Walmart’s executive vice president and chief revenue officer, said in a statement, The Hill reported.

READ MORE: https://thehill.com/business/4479595-walmart-buying-tv-maker-vizio-play-ad-business/

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