Make America Golden Again? Trump's Golden Sneaker Drop

It's like 80s hip-hop met a bad business seminar, and somehow Donald Trump's name ended up on the product. Join me as I attempt to make sense of Trump's latest move, armed with communications theories, plenty of questions, and the lingering suspicion that it's we who are being played. Is there a marketing method within the madness? We'll try to uncover it, though a stiff drink afterward might be necessary.