Be All You Can Be - U.S. Army's new brand trailer | U.S. Army
11 months ago
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U.S. Army recruitment history
Military slogans
New Army slogan
Military history. Army recruitment update
Armed forces messaging
Recruiting strategy
The phrase "Be All You Can Be" was the U.S. Army's recruiting slogan from the early 1980s to the early 2000s. However, it has been replaced by a new slogan as of my last knowledge update in January 2022.
As of that time, the latest slogan was "What's Your Warrior?" This slogan reflects the diverse opportunities and roles available within the U.S. Army, emphasizing the idea that individuals can find a path that aligns with their skills, interests, and strengths.
It's always a good idea to check the official U.S. Army website or other official communication channels for the most up-to-date information on their branding and recruiting slogans. Keep in mind that these slogans can change over time as the military's messaging and focus evolve
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