$250K On TikTok Shop in 3 Weeks?! | SSP 532

Join us in this episode as we unfold the remarkable e-commerce tale of Josh and Jenna Coleman, a powerhouse couple who turned their online sales venture into a resounding success. They take us on a journey from their beginnings in marketing and finance to dominating Amazon and TikTok Shop, sharing the strategic decisions and personal pivots that propelled them into the limelight. Their story is a masterclass in leveraging life’s twists – from raising kids to career transitions – to build a thriving business that resonates with the potential of passive income.

Listen in as the conversation turns to the nitty-gritty of starting with side gigs and progressing to Amazon Kindle Direct Publishing (KDP) and Fulfillment by Amazon (FBA). Josh and Jenna provide valuable insights into using platforms like Helium 10 for market research and how they used their design acumen to create products that captivate both digital and physical markets. Discover how they utilized KDP as a testing ground for market interest, leading to a booming workbook series that soared in popularity, thanks to smart social media strategies.

Finally, our chat takes a deeper look at the couple’s viral breakthroughs and how they utilized TikTok Shop and Shopify to amplify their business. They share the behind-the-scenes of managing a small business through the highs of viral sales spikes and the challenges of inventory and listing protection. The duo also reflects on the profound impact that Amazon and TikTok Shop have had on their lives and the lives of influencers who have joined them on this journey. Tune in for a dose of inspiration and practical advice that could set you on your own path to e-commerce success.

In episode 532 of the Serious Sellers Podcast, Bradley, Josh, and Jenna discuss:

00:00 – Married Couple’s E-Commerce Success Story
05:05 – Transitioning to E-Commerce
09:17 – Side Jobs to KDP and Amazon FBA
08:24 – Hooking With Software and Numbers
12:48 – Comparing Opportunities in FBA and KDP
17:40 – Transitioning to Full-Time E-commerce
20:53 – Viral Success on TikTok and Amazon
27:31 – Start Small Business With TikTok
31:50 – Learning in the Space
34:39 – Promoting Business With TikTok and Shopify
37:30 – Strategies for Promoting Products on TikTok
44:21 – The Importance of Branding in Strategy
45:19 – Amazon and TikTok’s Impact on Lives