Bud Light Has Not Recovered From Dylan Mulvaney After Almost a Year!

Bud Light is going hard with Super Bowl advertisement. Trying out a return to basics campaign focused on its core consumers is a start, but it is having no effect on it's public perception.

The year-to-year sales data from January 2023 to January 2024 is out and it paints a bleak picture for the former Number One beer in the country. Coupled with other brands under the Anheuser Busch umbrella seeing a tumble in that same period and it won't matter how many campaigns you launch, they all will end up in the same place, next to the Dylan Mulvaney personalized can reserves.

Sources:
Canoe: https://canoe.com/sports/football/nfl/bud-light-teases-new-character-for-super-bowl-ad-in-wake-of-boycott
AOL Fox Business: https://www.aol.com/finance/bud-light-sales-down-nearly-185139141.html

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