The Best Social Networks: Why the Popular Ones May Not Be Your Best Bet

The best social network isn't the one you think it is. Most people would say Instagram or TikTok because that’s what everyone is talking about. But here are a few quick stats for you… · Facebook - 3.03 billion users · Whatsapp - 2.7 billion · YouTube - 2.7 billion · Instagram - 2.5 billion · WeChat - 1.67 billion · TikTok - 1.67 billion · Facebook Messenger - 988 million · Snapchat - 988 million · LinkedIn - 950 million · Telegram - 700 million · Pinterest - 450 million · X - 450 million The most popular social networks, tend to be the ones we aren’t talking about much. Just because people aren’t talking about networks like Facebook doesn’t mean they aren’t effective anymore. Just try running ads on any social network, chances are Facebook will produce more volume than any other competitor. So, does that mean you should be spending your time on Facebook? It actually means you should spend your time on many social networks. As of July 2023, according to Demand Sage, the average Internet user uses 6.6 social networks. So, the best approach for you is to use multiple platforms to reach your audience. Plus, if you think about it, most of them accept the same or similar content formats, which means you can repurpose and save time.