Shane Cooper started DeFeet International to make bicycling socks that last

I always love it here on Manufacturing Talks when I get to explore a business that's tied to one of my personal interests. As a lifelong bicyclist, then, it was an absolute pleasure getting to chat with Shane Cooper, President and Chief Sockologist of DeFeet International, producer high-quality American-made cycling socks and other apparel. Shane had so much to share - about establishing a business to solve a real problem, about catching the attention of the pro cycling world, and about coming back from setbacks that could have destroyed lots of entrepreneurs.

He has a great story. Tune in to Episode 22 and catch the whole thing!

This episode aired originally on YouTube on August 2, 2022.