The HEAT Method: Humor, Education, Adding Value & Trust when building your business with Alan Stern

The HEAT Method: Humor, Education, Adding Value & Trust when building your business

Have you heard these social media marketing myths? Myth #1: You need to be on every social media platform. Myth #2: Posting more often is always better. Myth #3: You have to spend a lot of money to see results. Tune in to hear Alan Stern share the truth about effectively marketing your business on social media.

My special guest is Alan Stern

Alan Stern, the founder of Persona Marketing, is a seasoned professional with a diverse background in owning a DJ company for 17 years and selling cars for 13 years. With a passion for marketing on a shoestring budget, Alan's approach centers around the philosophy of building people rather than just a brand. His expertise lies in do-it-yourself marketing for individual salespeople, emphasizing the use of AI to leverage marketing without the hefty costs typically associated with outsourcing. Alan's insightful methods aim to help small business owners, independent contractors, and corporate employees establish trust, differentiate themselves in the market, and effectively reach their target audience. Through his company, he focuses on the power of humor, education, and value in social media marketing, providing valuable insights that resonate in today's fast-paced digital landscape.

You don't build a brand, you build people. And people are the ones who actually build your brand for you. - Alan Stern

In this episode, you will be able to:

Target specific customer groups to boost sales and connections.
Infuse humor to captivate and engage your audience.
Provide valuable content to establish trust and loyalty.
Showcase testimonials and recommendations for enhanced credibility.
Share content consistently to maintain audience engagement and visibility.

Add Value for Trust Building

Adding value through informative and valuable content is central to Alan's marketing philosophy. By offering resources or assistance that can benefit the customer before a sale, businesses cultivate trust and credibility. This approach positions salespeople as industry experts and dependable problem-solvers, making them the go-to option when customers are ready to purchase.

Guest -- Alan Stern -- https:ThisIsAlanStern.com

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