Ep#404 Eric Law: Building a Sustainable Tomorrow: The Urban Machine Revolution

⁠The Growth and Scaling Podcast with Todd Westra⁠

Tune in to meet Eric Law, the visionary behind Urban Machine Robotics, where architectural dreams meet eco-friendly realities. With two decades of industry expertise, Eric is on a mission to rescue a staggering 37 million tons of discarded lumber annually in the U.S.
His outstanding team, now on their fifth robotic innovation, is gearing up to conquer six metropolitan areas with a fleet of 12 systems next year. 

Despite hurdles like hungry hardware costs and the delicate dance of engineering and marketing, Eric wields the magic of stakeholder collaboration and turning trash into treasure.  Ready to be part of the solution? Hit that play button now!

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Ways to connect with Eric Law:
Website:⁠ https://urbanmachine.build/⁠
YouTube:⁠ http://www.youtube.com/@urbanmachine1⁠
Personal LinkedIn:⁠ https://www.linkedin.com/in/eric-law-innovation/⁠
Company LinkedIn:⁠ https://www.linkedin.com/company/urban-machine/⁠

What’s in this podcast episode?
00:36 Who is our guest for today and what is his business
00:59 What motivates him to solve this problem
01:29 How did the idea to automate wood reclamation come about, and what milestones has he achieved in developing the prototype and securing funding for his venture
04:03 What is his end product coming out of these machines
05:20 How does he navigate the challenge of managing debris during a demolition project, especially when it involves sorting materials like wood from other waste
06:17 How does he plan to establish the link in the supply chain between the waste industry and the wood industry, considering the unique challenge of being pioneers in this reclaimed lumber venture
07:29 What's his primary focus in enhancing service for one group over the other
08:10 captainscouncil.com
10:27 How does he navigate the challenge of serving two distinct client bases and deciding where to focus
11:56 Are there opportunities for obtaining lead credits and incentives on both state and federal levels for commercial buildings aiming to enhance their environmental credentials
13:16 How does his approach differ from the typical business model that involves making money, raising funds, and then expanding
16:26 What unexpected challenges have you encountered in this unconventional business compared to your previous experience in a SaaS model
18:00 How does he plan to address the challenges of limited landfill space, environmental concerns with CO2 emissions, and the shortage of raw materials
19:49 Who inspired him to build what he's doing now
20:24 Who are the people who inspired him to build what he's doing now
21:19 What advice does he offer to the audience as he works towards building and growing his models

I highly suggest you watch this entire exchange between Eric Wall and ⭐️⁠Todd Westra⁠ 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: ⁠https://links.growthandscaling.com/404⁠

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