Dr. Finance Live Podcast Episode 4 - Brian Jud Interview - Leading Book Seller of Special Sales

(Originally aired April 11, 2021): https://www.youtube.com/watch?v=GTyp-omJZE4

This is Episode 4 of Dr. Finance Live Podcast hosted by Dr. Anthony M. Criniti IV (aka “Dr. Finance®”). Dr. Criniti interviewed Brian Jud, an expert book seller in nontraditional markets.

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, President of Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (APSS – formerly SPAN), and the creator and administrator of Book Selling University.

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the IBPA Newsletter, Bound to Sell, The Authority, The Sales Informer and Book Marketing Update. Jud is the author of the eight e-booklets with Proven Tips for Publishing Success and the creator of the series of Book Marketing Wizards. He is also the editor of the bi-weekly newsletter, Book Marketing Matters.

Brian Jud was the host of the television series The Book Authority that has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program You're on The Air. He also wrote and published: It’s Show Time and Perpetual Promotion.

Reach Brian at BrianJud@bookmarketing.com or you can visit the APSS website at www.bookapss.org or through his web site at www.bookmarketingworks.com.

0:00​​​ - 6:22​​​ - Podcast welcome and Brian Jud's story
6:23 - 9:42 - Brian explains what he means in his book, “How to Make Real Money Selling Books” when he says publishers should stop selling their books.
9:43 - 11:20 - Why Brian considers himself an entrepreneur
11:21 - 14:34 - Brian's thoughts on pivoting for an entrepreneur
14:35 - 19:12 - The first few years of an entrepreneur and the importance of a marketing plan
19:13 - 20:28 - Being an entrepreneur is not easy; Judd: "Selling is a transfer of enthusiasm."
20:29 - 23:38 - The top 3 qualities of an entrepreneur
23:39 - 28:19 - How important is purpose for an entrepreneur?
28:20 - 42:44 - About special sales marketing for books and other products
42:45 - 45:06 - Key lessons on selling and how important sales is for businesses
45:07 - 47:06 - Do we need money to survive? The important of finance for entrepreneurs
47:07 - 50:54 - What is the future of books for humanity?
50:55 - 55:04 - What is the future of the publishing business?
55:05 - 58:32 - Brian's message for new authors trying to become financially successful
58:33 - 1:01:49 - Why do most authors fail after they publish their book? Why customers won't buy their books?
1:01:50 - 1:08:05 - Brian Jud's advice to anyone financially struggling during the Great Pandemic Depression. Judd: "You can teach skills, but you can't teach attitude."
1:08:06 - 1:10:44 - Jud's 5 & 10 year plan
1:10:45 - 1:12:00 - Brian Jud's legacy
1:12:01​ - 1:17:48​ - Wrap up thoughts and Outro

Dr. Anthony M. Criniti IV (aka “Dr. Finance®”) is the world's leading financial scientist and survivalist. A fifth generation native of Philadelphia, Dr. Criniti is a former finance professor at several universities, a former financial planner, an active investor in diverse marketplaces, an explorer, a speaker, and has traveled around the world studying various aspects of finance. He is an award winning author of three #1 international best-selling finance books: The Necessity of Finance (2013), The Most Important Lessons in Economics and Finance (2014), and The Survival of the Richest (2016). As a prolific writer, he also frequently contributes articles to Entrepreneur, Medium, and Thrive Global. Dr. Criniti has started a grassroots movement that is changing the way that we think about economics and finance.

For more information about Doctor Finance, please visit https://DrFinance.Info​​​​​

Disclaimer: This Podcast is for informational purposes only. It is presented with the understanding that the author(s) and the publisher(s) are not engaged in providing financial, legal, or other professional services. If financial, legal, or any other form of advice is needed, please consult a financial advisor, an attorney, or another professional advice-giving entity.

Also, the opinions and views expressed by any guests on this Podcast do not necessarily represent the opinions and views of Dr. Finance® or its affiliates.

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