Dr. Finance Live Podcast Episode 3 - Cevin Bryerman Interview - CEO of Publishers Weekly

(Originally aired April 8, 2021): https://www.youtube.com/watch?v=NmxoM3JUEuA

This is Episode 3 of Dr. Finance Live Podcast hosted by Dr. Anthony M. Criniti IV (aka “Dr. Finance®”). Dr. Criniti interviewed Cevin Bryerman, the CEO of Publishers Weekly (PW), the international news platform of the book publishing industry. Cevin has been in the publishing business for more than 30 years, working at the helm of both trade and consumer magazines in strategic planning, business development and strategic partnerships.

Bryerman has an astute sense of possibility in working with colleagues around the world. Under his leadership, Publishers Weekly has expanded internationally with partnerships ranging from publishers in Canada to Spain to the UAE to India, Hong Kong and China. Publishers Weekly is now published in Arabic and Spanish editions. He kindled the magazine’s digital explosion; the website alone expanded more than tenfold to 14 million unique visitors per year. Social media followers number north of 1.23 million.

Notable initiatives launched under Bryerman’s watch include the U.S. Book Show, a new book fair to take over from BookExpo beginning in May 2021; New York Rights Fair, formerly a joint effort with BookExpo, which rejuvenated the international rights center at BookExpo. In addition to the BookExpo PW Show Daily, he launched international show daily publications with the London Book Fair, Bologna Children’s Book Fair, Frankfurt International Book Fair and Guadalajara International Book Fair. He forged partnerships stateside for publications with the Miami Book Fair and the Texas Book Festival.

0:00​​ - 4:39​​ - Podcast welcome and Cevin Breyerman's story (including his exciting announcement that he became CEO of PW today)
4:40 - 5:40 - What role did Cevin's finance degree play in his success?
5:41 - 7:00 - Brief history of Publishers Weekly
7:01 - 7:50 - Why is having a PW review so special compared to other review companies?
7:51 - 13:45 - What is the future of books? Will physical books eventually become extinct?
13:45 - 18:37 - What is the future of the publishing industry?
18:38 - 22:22 - Cevin's impact on Publishers Weekly
22:23 - 30:59 - Considering the difficulties of becoming a successful author, what is Cevin's message to new authors with the odds stacked against them?
31:00 - 38:03 - Authors should expect to spend large amounts of money on marketing and other financial costs if they want their books to become great
38:04 - 40:33 - What does it feel like to be in contact with so many celebrity authors?
40:34 - 42:08 - What is Cevin's favorite part of working for PW?
42:09 - 49:10 - How important is networking for the entrepreneur? On leadership and financial lessons. Cevin's thoughts on Dr. Criniti's books
49:11 - 54:52 - Can you tell us about the U.S. Book Show? What will happen to the Book Expo?
54:53 - 1:00:39 - How has the Pandemic changed your life? Do you miss traveling as much for your job?
1:00:40 - 1:02:49 - Cevin's favorite book fairs
1:02:50 - 1:03:39 - Cevin's legacy: keep Publishers Weekly surviving and thriving
1:03:40 - 1:08:03 - Cevin Breyerman's favorite financial books (includes Robert Kiyosaki and Sharon Lechter's Rich Dad Poor Dad)
1:08:04 - 1:12:03 - Wrap up thoughts and Outro

Dr. Anthony M. Criniti IV (aka “Dr. Finance®”) is the world's leading financial scientist and survivalist. A fifth generation native of Philadelphia, Dr. Criniti is a former finance professor at several universities, a former financial planner, an active investor in diverse marketplaces, an explorer, a speaker, and has traveled around the world studying various aspects of finance. He is an award winning author of three #1 international best-selling finance books: The Necessity of Finance (2013), The Most Important Lessons in Economics and Finance (2014), and The Survival of the Richest (2016). As a prolific writer, he also frequently contributes articles to Entrepreneur, Medium, and Thrive Global. Dr. Criniti has started a grassroots movement that is changing the way that we think about economics and finance.

For more information about Doctor Finance, please visit https://DrFinance.Info​​​​​

Disclaimer: This Podcast is for informational purposes only. It is presented with the understanding that the author(s) and the publisher(s) are not engaged in providing financial, legal, or other professional services. If financial, legal, or any other form of advice is needed, please consult a financial advisor, an attorney, or another professional advice-giving entity.

Also, the opinions and views expressed by any guests on this Podcast do not necessarily represent the opinions and views of Dr. Finance® or its affiliates.

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