Branding and the importance of being earnest

ZoominTVNewsPublished: January 22, 2018Updated: January 25, 2018
Published: January 22, 2018Updated: January 25, 2018

From Kendall Jenner’s ludicrously insensitive Pepsi ad to the latest controversy with KPMG’s Grenfell Disaster inquiry, why do brands so often miss the mark when trying to be more socially conscious?

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