Aimee Ridella tells us everything we need to know about the world of public relations!

Here's an educational Episode 13 for our manufacturing audience. Aimee Ridella, in her previous job with Weber Shandwick, was the best PR partner I had in helping me find great stories for some of my earliest Forbes articles. Now doing internal communications work at DTE Energy (note: she has since changed jobs again and is working in the autonomous transport arm of General Motors now), she came on to help teach us what people in manufacturing should be thinking about when it comes to PR, and how they might get help in getting their names out there and in putting the best image forward for their companies.

It was an absolute treat getting this chance to connect with Aimee again, and to hear her excellent advice from her own experiences. Tune in and catch the whole thing - it'll be worth it!

This episode aired originally on YouTube on Mar. 15, 2022.