CEO OKRs: Achieve X% increase in customer referrals

Achieve X% increase in customer referrals. Customer referrals refer to the rate at which existing customers refer new customers to a company. This OKR can be used to drive customer acquisition and reduce marketing costs. An example of this would be a financial services company setting a goal of increasing its customer referral rate by 10% through improved customer service and referral incentive programs.

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