Will Hild: Woke businesses have ‘disconnected’ themselves from their shareholders and consumers

Consumers’ Research Executive Director Will Hild says the origins of woke business practices and DEI mandates started to increase when large asset managers, like BlackRock and Vanguard, “hoovered up” large amounts of money from local, state, and federal pension funds. “Because they were using other people’s money, they could afford to use it for political purposes rather than just focusing on returns,” Hild explains. He says this breach of their fiduciary duty has allowed them to “entrench” woke ideology into corporate boardrooms.