Using Amazon Brand Analytics Data Like You Never Have Before! | SSP #523

Today, Bradley is introducing a brand new, really cool tool called Black Box Brand Analytics. It combines Amazon data with our data in ways that you have never used before.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876

► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

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Listen in as Bradley Sutton unveils the game-changing Black Box Brand Analytics tool, a groundbreaking resource that blends Amazon’s Brand Analytics with Helium 10’s robust capabilities. This episode is a gold mine for Amazon sellers eager to master product research and optimize their keywords to increase Amazon product rankings. Bradley walks you through the ins and outs of using the tool to pinpoint high-traffic keywords, unpack the nuances of search frequency rank, and demonstrate how these insights can drastically improve your click and conversion rates. Using practical examples, such as the comparison between “coffin decor” and “coffin cat tree,” he highlights the market saturation and what it means for your marketing strategies and listing optimization.

In the second part of our session, we turn our attention to the strategic application of data filters for laser-focused keyword research. Bradley guides you through advanced techniques to navigate through the data, revealing how to eliminate certain terms and hone in on keywords with substantial search volumes. Moreover, we shed light on how to identify products with low conversion rates and dissect the competition by examining click share and conversion share metrics. We also dive into analyzing Amazon’s Best Sellers Rank to identify high-performing products and dissect the success factors driving traffic to top listings. By listening to this episode, you’ll gain valuable insights into market gaps and learn how to strategically position your products to stand out in the crowded Amazon marketplace.

In episode 523 of the Serious Sellers Podcast, Bradley discusses:

00:00 – Introducing Black Box and Brand Analytics inside Helium 10
05:03 – Click Rates and Sales Dominance Analysis
08:44 – Data Filters for Targeted Keyword Research
12:34 – Searching for Dominating ASINs and Keywords
21:41 – Analyzing Top Clicked Keywords for Competitors
25:16 – Newer Home and Kitchen Products
30:19 – Keyword Analysis for New Product Launch
35:08 – Helium 10 Demo