New digital networks

New Data: Here’s what kind of content will perform the best on social media in 2024. We decided to look at the 6 major social networks and analyzed a total of 6,302,491 pieces of content to see what performs the best. And we did this over the last 30 days to see what’s really working today and not what “used” to work. This way, you can plan out your 2024 content calendar. Let’s first look at the type of content that generates the most engagement. You may be wondering where the text-based content fits, it’s in the “other” bucket. It just shows how much more people prefer things like memes (images) or videos. But in case you like creating text-based content like me, here are the types that perform the best. And if you are strapped for time and want to leverage user-generated content more, here are the platforms it performs the best on. For 2024, focus on short-form videos. And if you want to focus on text-based content, leverage how-to and listicle type content. Best of luck with your social media marketing in 2024.