1 year ago

Show Notes:
This episode of MITA's "Unshackled" recorded at a golf tournament sponsored by Weedmaps, a company integral to the cannabis industry. The episode features an interview with Jackie Gonzalez-Becerra, a key figure at Weedmaps, who discusses her journey in the cannabis industry and the company's evolution.

The episode opens with a reflection on the history of the golf event, noting its biannual occurrence and its significance. The host then transitions to discussing Weedmaps, emphasizing its close relationship with the show and its crucial role in organizing the event, which also supports veterans.

Jackie shares her personal history with cannabis, starting from her teenage years. She highlights her academic success despite her cannabis use, countering common stereotypes. Her career path took an unconventional turn when she joined Weedmaps, a decision that initially surprised her peers and family.

Jackie's role at Weedmaps began as the Chief of Staff to co-founder Doug Francis and evolved over time. She played a vital role in various marketing and sales initiatives, contributing significantly to the company's growth and public image. Her work includes developing educational resources on cannabis and leading campaigns to destigmatize its use.

The conversation also touches on broader aspects of the cannabis industry, such as the importance of education, advocacy for legalization, and the evolving public perception of cannabis. Jackie's commitment to balancing professional responsibilities and motherhood is highlighted, showcasing her as a role model in the cannabis community.

The episode concludes with a look ahead at Weedmaps' future initiatives and Jackie's ongoing involvement in industry events and projects. The interview underscores the importance of understanding and promoting a balanced view of cannabis, both in personal and professional contexts.

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Host: Demitri Downing
Guest: Jackie Gonzalez-Becerra
Executive Producer: Eric Williamson
Remote Location: Chandler, Arizona
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