Google Resolves Massive $5 Billion Lawsuit for Incognito Mode User Tracking

SAN FRANCISCO (AP) — Google has agreed to settle a $5 billion privacy lawsuit alleging that it spied on people who used the “incognito” mode in its Chrome browser — along with similar “private” modes in other browsers — to track their internet use.
When a user is browsing in incognito mode, their browsing history and cookies are not saved, so Google Analytics is unable to track their page views. Yes, page views and events will still be tracked for users in incognito mode