Who Is the Real Chef Boyardee
First off, who was Ettore Boiardi, AKA Chef Hector Boyardee? You bet, the latter is easier on
the tongue but it also doubles as the timeless brand name for your favorite canned Italian
foods. Hector himself, is unmissable if you pick up one of his products at your local grocer.
In fact, that's his face on the can and apparently, it's not a random mock-up Avatar to sell
you canned spaghetti sauce. So what's Hector's story!
Suffice it to say that when it comes to food brands and their human "mascots," we all as
potential customers must not be naive. For instance, "Uncle Ben" never existed before
Mars bought over the brand, and "Aunt Jemima" was a racially insensitive brand name
inspired by minstrel shows. In less problematic cases, Betty Crocker emerged from a
Saturday Evening Post contest, and the infamous Colonel Harlan Sanders of KFC never held
the military rank often attributed to him.
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