The First Thing You Should ALWAYS Sell is Project Planning!
Whether you're a web designer, an interior decorator, an online coach, a financial advisor, or you're ghost-writing a book for someone --always sell planning, first and foremost.
Read the article source here: https://hobowithalaptop.com/start-online-marketing
In this video I share an excerpt from my 11,000 word guide to starting an online marketing agency where I discover the importance of NOT giving away your entire project plan for free in the initial sales proposal.
I discuss why it's so important, how to get around your clients desire to control the sales process, and how to gain more clients as a result of this onboarding tactic.
Separate project planning from the sales process and it's a total curveball --one that also builds client trust and confidence in your abilities right from the beginning.
Competition is fierce: Make your entire sales process about selling planning, not an end product, and your client will learn quickly why you're the most rational, cost effective, and least risky option for them to choose.
This sales strategy will set you apart and help you lock down more projects than ever before, while eliminating risk and saving time during the sales process.
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