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Starbucks Korea Grasps NFTs for Eco-Friendly Customer Engagement
1 year ago
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Finance & Crypto
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Coffee giant Starbucks Korea is stirring up the sustainability game with a steaming hot innovation: integrating non-fungible tokens (NFTs) into its customer engagement strategy. This initiative, a first for the global coffee chain, aims to incentivize eco-conscious behavior while rewarding loyal customers with unique digital assets.
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