Sony's Genius Marketing Campaign: Selling Walkmans in Bottles of Water

Sony's Genius Marketing Campaign: Selling Walkmans in Bottles of WaterShow more

Sony once sold Walkmans in bottles of water to prove that they were truly waterproof. This creative marketing campaign was a huge success, and it helped to boost sales of the Walkman. It also showed the world that Sony was a company that was willing to think outside the box and take risks.

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