sell me the water
How to sell anything to anyone:
The best way to sell anything to anyone is to sell emotions.
So, here are some emotional benefits you can target.
At the end of the day, people want to gain:
Health
Time
Money
Popularity
Better Appearance
Praise from others
Another piece of knowledge you can leverage is that people want to be:
Good Parents
Up to date
Creative
Proud of their possessions
Influential
"First" in things
People want to also:
Express their personalities
Be Dominant over others
Appreciate their beauty
Satisfy their curiosity
Acquire new things
Improve themselves
Here are some branding examples that incorporate this:
No one actually wants to pay for health insurance until they need it.
In some countries, health insurance is seen as a luxury.
So in their branding, they show that when you buy health insurance, you buy a sense of security, being a good parent, or the feeling of being healthier.
BMW is not for the everyday driver at prices well above the average car.
They appeal to drivers that don't want to get from A to B.
Rather the drivers that wants to make a statement when they arrive.
Selling emotions through your branding is a great way to kick-start your brand and set your brand up for success. FOLLOW @dailydoseupdate TO LEARN DAILY. #grantcardone #sales #marketing #interview #motivation #freedom #money
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