sell me the water

How to sell anything to anyone:
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The best way to sell anything to anyone is to sell emotions.
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So, here are some emotional benefits you can target.
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At the end of the day, people want to gain:
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Health
Time
Money
Popularity
Better Appearance
Praise from others
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Another piece of knowledge you can leverage is that people want to be:
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Good Parents
Up to date
Creative
Proud of their possessions
Influential
"First" in things
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People want to also:
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Express their personalities
Be Dominant over others
Appreciate their beauty
Satisfy their curiosity
Acquire new things
Improve themselves
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Here are some branding examples that incorporate this:
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No one actually wants to pay for health insurance until they need it.
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In some countries, health insurance is seen as a luxury.
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So in their branding, they show that when you buy health insurance, you buy a sense of security, being a good parent, or the feeling of being healthier.
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BMW is not for the everyday driver at prices well above the average car.
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They appeal to drivers that don't want to get from A to B.
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Rather the drivers that wants to make a statement when they arrive.
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Selling emotions through your branding is a great way to kick-start your brand and set your brand up for success. FOLLOW @dailydoseupdate TO LEARN DAILY. #grantcardone #sales #marketing #interview #motivation #freedom #money