Amazon PPC Strategy and Insights Deep Dive | SSP #516

Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt’s impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon’s latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market.

As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation.

Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling.

In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss:

00:00 – Expert Matt Altman Discusses His Amazon PPC Strategies
07:59 – Keyword Promotion, Sales Metrics, and Negative Matching
11:59 – Maximizing Advertising Efficiency With Pacvue
15:44 – Bid Adjustment and Amazon Sponsored TV for Sellers
23:28 – Amazon PPC Strategy and Optimization
28:21 – Analyze Ad Performance With Feature Pack
32:25 – Using Keywords for Effective Campaigns
35:27 – Boost Search Ranking With Brand Name
37:29 – Amazon Variations and Outside Traffic Strategy
43:08 – Invitation for January Case Study