How to raise awareness of the risks of posting personal information online.

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In this video, we share Deepfake spot raises awareness of the issue of "sharenting"
With the "ShareWithCare" campaign, Deutsche Telekom wants to raise awareness for responsible handling of photos and data. The communication is kicked off with the oppressive deepfake spot "A Message from Ella". It uses the example of a family to show the consequences of sharing children's photos on the Internet. Telekom draws attention to so-called "sharenting" - a much-criticized practice in which parents share photos, videos, and details of their children's lives online.
The film stages and exaggerates a social experiment that could have taken place in the same form - because the technology for it has long been available today. The image of a 9-year-old actress, called "Ella", served as the basis for the case. With the help of the latest AI technology, a deepfake of the girl was created. Deepfakes are videos, images, or even sounds artificially generated by machine learning. In the video, you can see how the "grown-up Ella" turns to her surprised parents. She sends a warning from the future and confronts mother and father with the consequences of sharing pictures of their children on the internet. The special feature: For the first time, a virtually aged deepfake of a 9-year-old child has been created so that she can act and argue like an adult woman. Ella is representative of an entire generation of children.

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