Ford slashes electric F-150 Lightning production, cites demand

Dec 12, 2023 WDIV
DETROIT – For years, Ford has been beating the drum, saying the future is going to be, but from the looks of it, the future may be a little bit further off than the company initially thought.

The automaker is planning to slash production of its all-electric F-150 Lightning in the new year due to demand not meeting supply.

The company publicly said, “We will continue to match production to customer demand,” but Automotive News reportedly got ahold of a letter the company sent to suppliers where they announced the plan to cut its weekly build of over 3,000 vehicles in half.

“The total market kind of is stabilizing. We’re not going to see big increases in sales next year and the EV market is slowing,” said Cox Auto analyst Michelle Krebs. “It’s still the fastest growing segment, but there’s a whole lot more players and a lot more product so the production is outstripping demand.”

EV sales are up 50% year to year, and they’ll eclipse a million vehicles here, but as of October, they only make up about 7% of the total North American sales.....
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