Whole Foods price check finds few rollbacks

WCPOPublished: November 29, 2017
Published: November 29, 2017

Whole Foods made headlines across the country back in August, when Amazon took over the organic grocer, promising lower prices and an end to the stores nickname "whole paycheck." Within days, signs within stores touted new lower prices on avocados, bananas and pre-cooked roast chickens, which saw a dramatic price drop of $2 per chicken in many stores. But a new survey 3 months after the acquisition claims that "relatively few items have actually been reduced in price."  This comes despite yet another announcement claiming the store was lowering even more prices for the holiday season.

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