Managing 200 PPC Campaigns in 10 Minutes | SSP #514

What if you had the power to manage over 200 Amazon PPC campaigns in just 10 minutes each week? Imagine the time and resources you could save with the right tools and strategies. Join us in this episode as we share how we use the Helium 10 PPC tool, Adtomic, to streamline our campaigns and work smarter, not harder. Bradley shares his best tips on campaign structure and show you how to apply rules to automatically transfer successful keywords from broad campaigns to exact ones.Show more

Ever wondered how to navigate the labyrinth of Amazon PPC management? Allow us to guide you. We’ve harnessed the power of Helium 10’s Adtomic tool for campaign automation and optimization. Discover how to conduct regular campaign audits, use negative keywords to curb wasteful spending, and use Adtomic to pinpoint unprofitable keywords.

Now, let’s talk profitability. We know you’re in this business to make money, so we’ll show you how to optimize your Amazon advertising costs to maximize your return. We’ll demonstrate how to set goals for ACoS and TACoS and use the Adtomic tool to optimize bids. And before you think about outsourcing, let us convince you of the merits of understanding Amazon PPC yourself. Despite your busy schedule, we believe learning how to manage your own PPC should be a priority – and we’ll help you see why and how.

Google ads, Amazon PPC techniques, factors to negate keywords, and insights beyond the attribution window – we’ve got it all covered. We know the value of data and why you need to pay attention to it. Intrigued? Excited? We hope so because this episode is packed with strategies and tools that could revolutionize your Amazon campaign management.

In episode 514 of the Serious Sellers Podcast, Bradley talks about:

01:09 – Manage 200 Amazon PPC Campaigns Efficiently Using Adtomic
03:53 – Campaign Grouping and Targeting Strategies
11:04 – Optimizing Keywords in Amazon Ad Campaigns
11:52 – Effective Amazon PPC Strategies
14:05 – Keywords and Campaign Management Simplified
16:41 – Optimizing PPC Costs for Profitability
17:56 – Profitability and ACoS
27:39 – Keyword Negation and Pausing Decision Factors
27:50 – Google Ads and PPC Techniques