Ep#381 Chip Royce: The Secret to Scaling B2B Companies: Uncover Indirect Sales Channels

The Growth and Scaling Podcast with Todd Westra

From tech enthusiast to industry maestro in just one year! Meet Chip Royce, the brains behind Fusion3, a Techstars Mentor, and the visionary Founder at Flywheel Advisors, Inc.

Discover Chip's expertise in generating B2B opportunities and unveiling unconventional sales channels. He addresses the challenges of growth plateaus in businesses and advocates for exploring indirect channels for sustained success.

Get ready to fasten your seatbelt because it's not merely about business; it's about stepping into the epicenter of Chip Royce's revolutionary approach to the business landscape!

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Ways to connect with Chip Royce:
Email: info@flywheeladvisors.com
Website: http://www.flywheeladvisors.com/
Company Twitter: https://twitter.com/flywheel_nc
Personal LinkedIn: https://www.linkedin.com/in/chiproyce/
Company Instagram/: https://www.instagram.com/flywheeladvisors/
Company LinkedIn: https://www.linkedin.com/company/flywheel-advisors/

What’s in this podcast episode?
00:32 Who is our guest for today and what is his business
01:52 How did he start his journey in the tech industry, leading to the establishment of a web design business and pioneering ventures in internet startups
03:32 How did he scale a business through strategic partnerships, particularly for those post-launch and seeking growth beyond acquisition and product innovation
03:51 What he saw about all companies most of the time
05:50 What causes revenue plateaus
06:11 How does he address the common pitfall of relying too heavily on Google Analytics and customer data, leading to a potential oversight of 99% of the market, and how does he navigate the challenge
07:05 How does he tackle the impact of imposter syndrome, and why is it important to stay open to change and build stronger connections with customers
08:07 How do they help companies develop strategies to leverage customer feedback effectively
08:57 How does he highlight the importance of working closely with indirect partners, ensuring communication and data flow to avoid being blind to what's happening in the backend
11:15 Why is it crucial to establish strong relationships beyond senior executives
11:54 captaincouncil.com
15:20 What does he think as the causes of stagnation of growth
16:45 How does he assist business owners stuck in a revenue plateau in recognizing the issue, and what red flags does he look for at the start of an engagement to identify such problems
18:42 What are the various ways to create an indirect channel for selling products, considering both industry-driven and opportunity-driven approaches
20:05 How did the company overcome challenges competing with larger tax preparation businesses
22:29 How does having diversification provide resilience and flexibility in adapting to changing economic conditions
23:31 How does he assist companies in identifying where to focus, and how can they engage with him
25:31 Why is it important for companies to have external advisors to provide insights, ideas, and a counterbalance in team meetings

I highly suggest you watch this entire exchange between Chip Royce and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: https://links.thegaspodcast.com/381

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