Shifting or Redirecting a Conversation

When a customer or client gets stuck on a key sales point like price, service, or delivery, your job is to redirect them to what's more important: price vs. value, service vs. personalization or delivery vs. quality. You can do this by implementing a simple verbal formula:

The issue is ___________
but rather ______________
Let me ask you a question.
Ask the question

#redirecting #controllingtheconversation #salesinfluence