Walmart’s New Rom-Com Has 330 Products You Can Buy While Watching | WSJ
1 year ago
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Walmart’s 23-episode holiday rom-com series “Add to Heart” features more than 330 products consumers can buy while watching on TikTok, YouTube and Roku. A number of companies like Amazon, Home Depot and Vizio have dabbled in this social commerce space, but the trend has yet to take off in the U.S.
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