The Insanity of "Price Discrimination"... (And Its Legal)

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"Price Discrimination" (A mostly legal concept) has long been a simple thought experiment about extracting a mythical "maximum price" that the buyer is willing to pay.

However... as the evolution of data collection and online profiling continues to develop... that concept is becoming real. Uber, Amazon, Travel booking, and more... are all pushing towards a dynamic model where the prices you pay, are carefully structured to be the maximum that you can both afford, and highest that you will psychologically endure.

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