The Marvels HUMILIATED as Disney CANCELS reporting on BOX OFFICE results!
Disney wrote on Sunday, 12/3, in a note to press, “With ‘The Marvels’ box office now winding down, we will stop weekend reporting of international/global grosses on this title.”
There’s nothing heroic about the final box office performance of “The Marvels.” The superhero sequel is officially the lowest-grossing installment in the history of the Marvel Cinematic Universe.
After four weeks on the big screen, the comic book tentpole is running out of steam with $80 million in North America and $197 million globally. There would typically be optimism that attendance could rebound over the busy holiday season, but Disney apparently doesn’t expect that to be the case.
Disney was WARNED not to make this film by Marvel CEO Ike Perlmutter. No one wanted to see Brie Larson as a superhero stuck awkwardly in the middle of two Avengers movies. Perlmutter explained Marvel is a "boys" property and boys would not want to play with a toy based on this female superhero. He was right of course, but this was out of his control. Even though Bob Iger PROMISED Ike Perlmutter who saved Marvel from bankruptcy and successfully launched the Marvel Cinematic Universe he would retain CONTROL of the Marvel brand, Iger went back on his word. He would later fire Ike Perlmutter out of his own company a few years later.
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