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How Shein Took Over 40% of American Fast Fashion in Six Years | WSJ The Economics Of
1 year ago
55
News
shein
fast fashion
shein business model
fast fashion industry
chinese company
online shopping
IPO
shein ipo
fashion industry
clothing brand
Shein says it’s able to make affordable apparel by monitoring user behavior to predict customer demand and producing items in small quantities. The Chinese e-commerce company known for its $5 T-shirts and $20 cocktail dresses controls 40% of the fast-fashion market share in the U.S., with an estimated $8 billion in sales in the country last year. Shein’s inventory turnover rate is twice as fast as other competitor retailers such as H&M and Zara.
WSJ explains how Shein has dominated the global fast-fashion market as it remains one of the least transparent fast fashion companies in the world.
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