The psychology of wearing the right gear

Is there an unconscious affect to our attention and ability that is influenced by the clothes we wear? We explore all of this and more as it related to motorcycle safety gear, and choosing highly functional and good-looking protective ones at that.

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Hello! I'm Meghan Stark, a web developer, writer, and motorcycle enthusiast living in Milwaukee, WI. I've been riding on the street since 2016 (in the dirt long before then) and currently own a 2017 Ducati Scrambler Cafe Racer.

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This video is not sponsored

MUSIC
Blue Sirens - Bread Box - https://thmatc.co/?l=7ADF23EF

00:00 Safety over appearance?
00:44 Form vs function
01:45 Enclothed Cognition
04:42 The importance for motorcyclists
08:25 Tailoring your gear for you