Ep#377 Billee Howard: AI and Emotional KPIs: Revolutionizing Customer Understanding

The Growth and Scaling Podcast with Todd Westra

Introducing Billee Howard, the visionary CEO of BRANDthro! When it comes to customer understanding, she's revolutionizing the game with her mix of data science, AI, and a knack for emotional connection.

In this video, she talks about how to succeed as an entrepreneur by using empathy and emotional KPIs to redefine customer understanding, so get ready for a deep dive into the Science of Empathy.

Ready for a deep dive into the Science of Empathy? Join us and discover how AI and emotional KPIs are transforming the customer experience!

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Ways to connect with Billee Howard:
Website: https://brandthro.ai/
Personal LinkedIn: https://www.linkedin.com/in/billeehoward/
Company LinkedIn: https://www.linkedin.com/company/brandthropologie-media/

What’s in this podcast episode?
00:36 Who is our guest for today and what is her business
02:13 What they do with their clients
03:17 How do they gather the data
03:44 What's unique about what they do
06:03 How have they executed various use cases for clients
09:05 How did their business evolve, and what decisions led to profitability and client trust
10:54 captainscouncil.com
12:48 How does delving into a project without full understanding impact her emotionally, and how does she translate that into a product
15:56 How does she envision her business's growth by serving as a plugin for various entities
17:28 What difficulties has she faced, and what big challenges does she expect to overcome in the future
19:22 What advice does she have for those unsure about discounting for initial clients testing their product
20:37 How important is self-belief and transparency in business, particularly when it comes to being honest
22:23 Why is it important for entrepreneurs to be driven by passion and belief
23:31 Who has been a mentor or guiding figure for her, shaping her into what she is today

I highly suggest you watch this entire exchange between Billee Howard and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!
Full episode details here: https://links.thegaspodcast.com/377

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