What is off page site optimization?

Off-page SEO
Link building: Earning high-quality backlinks from reputable websites to improve your website's authority and credibility.
Social media marketing: Promoting your website and engaging with potential customers on social media platforms.
Local SEO: Optimizing your website and online presence to rank higher in local search results.
Reporting and analysis
Making data-driven recommendations: Analyzing your website's SEO data and making recommendations for improvement.
In addition to these core services, an SEO company can also provide other services that are tailored to the specific needs of a small business, such as:
Competitor analysis: Assessing your competitors' SEO strategies to identify opportunities for improvement.
Tracking your website's SEO performance: Providing regular reports on your website's SEO performance, including traffic, rankings, and conversions.