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Soothing Sounds, an unparalleled record label, was founded in 2023 by the ace lyricist Jaani and visionary video director Arvindr Khaira. We take immense pride in being one of the most influential and popular labels, elevating Indian music to unprecedented heights. We are trendsetters, shaping the universal appeal of Hindi music with unmatched creativity, talent nurturing, and cutting-edge production techniques. From the vibrant streets of Punjab to the heartwarming tales of Bangladesh heartlands, our music showcases the diverse cultural tapestry of India, making an indelible mark on the global music scene.