Old man dressed like a high-school girl

28LabPublished: November 13, 2017Updated: November 14, 2017
Published: November 13, 2017Updated: November 14, 2017

Have you heard about the “High school girl” in Tokyo everyone’s been talking about these past few years on twitter and other social networks? Hideaki Kobayashi, 54 years old, works at a printing company and on the weekends he goes out in a girl’s high school uniform. He says he has a lot of reasons for wearing the uniform, but his initial inspiration was a campaign for free ramen for anyone over 30 wearing a high school girl uniform that his friend told him about. At first he wondered what would happen if he wore the uniform, but unexpectedly, nothing came of it.

After he started wearing the uniform, he traveled to Tokyo, Osaka, and other cities. He even went to France and China in uniform, where he attracted lots of attention; many tweets were written about him and he started to become known as “that old man wearing a girl’s sailor uniform.”

Now, he is also popular among teens, and was invited as a guest to the “Cinderella Festival,” a high school girls only event. At the event, he was asked to promote a game developed by a group of high school girls. When he stood at the booth, many girls asked if they could take their pictures with him, a middle aged man wearing a sailor uniform.

As we sat observing him surrounded by all these young girls, we felt like it’s not just the uniform that drew people to him, but his character as well. We even heard that there is a rumor with the girls that if you meet him, you will find deep and true happiness.

这几年在东京常有人目击到的一位特别的「女子高中生」,在推特和个网絡社群中造成不少话题。他是小林秀章(54岁),平常是位在印刷公司工作的普通上班族。一到周末却以水手服(日本女子高中生常有的制服样式)姿态出现在各地。有很多原因促使他开始穿水手服,但最主要的契机是2011年在神奈川的拉面店举办的一个活动策划:30岁以上穿水手服来店即可免费得到拉面一碗。小林先生在朋友的建议下决定挑战看看。在穿之前他预想了许多可能的状况,但事实上并没有任何大惊动发生。

在那之后,他开始在东京,大阪,以及国内其他城市旅行。他甚至也穿着水手服去到了法国和中国。其特殊的样子吸引不少人注意而在推特造成话题,也慢慢以「水手服欧吉桑」闻名。

最近小林先生的人气不减,甚至被邀请到专为女子高中生举办的活动「辛德瑞拉节庆」。他在现场为一个女高中生团体所开发的游戏作推广代言。现场活动的摊位前有许多女子高中生等着要和他合照。

观察被这些年轻女孩包围的小林先生,我们发现他的人气并不仅仅因为其特别的打扮,而他本人的性格也是相当有魅力。也因此出现「只要能见到他,就会得到幸福。」这样的传闻。

Produced by 28Lab Inc. & E.x.N K.K.

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