Black Friday..

"Black Friday", the day after the American Thanksgiving holiday, is traditionally the busiest shopping day of the year in the US.

Wal-Mart, the adjacent Green Acres Mall, a realty company that manages the property and a security company hired to patrol the property were all named as defendants in the lawsuit.Wal-Mart is accused of engaging in "specific marketing and advertising techniques to specifically to attract a large crowd and create an environment of frenzy and mayhem and was otherwise careless, reckless and negligent" in the wrongful death lawsuit, which was filed in the US yesterday.

The retailer and its partners are also accused of failing to provide adequate security for a pre-dawn crowd estimated at 2,000 at the New York store where Jdimytai Damour, 34, was knocked over and crushed on that Friday.

Damour died of asphyxiation when the crowd broke down the electronic doors in frantic pursuit of bargains.

The retail company has issued a statement saying it would cooperate with local law enforcement officials to develop stronger safety measures for the future.

"We have been in communication with members of his family to do what we can to help them through this difficult time. Our associates know that when incidents like this occur, we take care of our own," Wal-Mart added.

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