From Italy to Amazon: The Journey of Two Sellers | SSP #509

Picture this: Three successful Amazon sellers from each corner of the globe sat down in a quaint Italian café, their journeys colliding over a shared passion for selling on Amazon. In this episode, we’re chatting with Peter and Franco, our guests who symbolize the true essence of a global Amazon seller. Born in the US, raised in Australia, and operating out of Asia, Peter’s journey through the world of Amazon selling is a fascinating tale. Then we have Franco, an Italian native who transitioned from a traditional upbringing to become a leading e-commerce entrepreneur. We listen to their stories, not just the triumphs but also the trials, like the time Franco’s competitor created fake test reports to tarnish his reputation.

Venture with us as Franco shares his extraordinary journey as an Amazon seller. From hitting his peak year of gross sales to navigating the fiercely competitive medical device field category, his story truly is a rollercoaster ride. Then we turn to Peter, who climbed to the number one spot in the health and personal care category within a mere three weeks. His dedication to producing reliable products and setting the right price point made him a standout entrepreneur. His unwavering commitment to his product and the pursuit of excellence are lessons for every budding e-commerce entrepreneur.

As we bid our Italian farewell, we delve into Franco and Peter’s strategies for success, from image testing to understanding European selling regulations and leveraging social media. Get a peek into Franco’s vision of reaching nine figures and perhaps even owning a football team in Italy. We draw the final curtain discussing the potential of the Italian Amazon community and the role Amazon plays in shaping the European market. Join us for this riveting conversation brimming with success stories, challenges, and unique experiences in the world of Amazon selling. We promise it’s worth the listen!

In episode 509 of the Serious Sellers Podcast, Bradley, Franco, and Peter discuss:

00:00 – From Italy to Amazon
01:55 – Discovering Cultural Diversity in a Podcast
04:01 – From Australia to Italy
11:21 – Launching Products in Global Markets
14:58 – Challenges and Successes on Amazon
16:29 – Medical Device Field Competition and Tactics
24:32 – Strategies for Amazon Success
27:54 – Challenges With Listing Products on Amazon
32:35 – European Market Testing and Selling Strategies
36:21 – Discussion on Translations for International Marketplaces
39:25 – Italian Farewell and Appreciation for Italy