William Zorn - This is your brain on drugs & other lies they told me

Aloha, cannabis enthusiasts and marketing mavens! Today, we have the pleasure of diving into the vibrant world of cannabis retail marketing, guided by none other than the maestro himself, William Zorn.

As an expert in all things digital marketing and a wizard in the cannabis industry, William weaves a narrative where brands aren’t just logos; they’re an experience, a feeling that lingers with every thought of your favorite cannabis store. With a background steeped in management, copywriting, affiliate marketing, and event planning, he’s the maestro orchestrating the symphony of turning good brands into something downright extraordinary.

But wait, it’s not just about marketing jargon and strategies – William is a community builder extraordinaire. He understands the heartbeat of social media and email marketing, transforming them into pathways that not only engage but forge lasting connections. And when it comes to branding, your logo is just the tip of the iceberg. It’s about crafting an emotion, a resonance that echoes in the minds of your customers.

Your website, often the gateway to your brand, is where William weaves his magic to ensure that every click leaves a lasting impression. And let’s not forget the visual feast – high-quality photography that captures not just products but the essence of your brand, allowing the community to truly get to know you.

As the driving force behind grnhouse, William has left an indelible mark on the cannabis landscape. Don’t just take our word for it; hear it from Shannon at Tokyo Smoke, Kyle from BOAZ, and Vish of Forever Buds. They sing praises of Will’s support, quick responses, and the magic he brings to pop-ups.

And if that’s not enough, venture into the grnhouse blog, William’s personal nursery of cannabis marketing wisdom. Whether deciphering Flow-Through, navigating strikes in BC, or unraveling the secrets of Instagram for cannabis retailers, his insights are a treasure trove.

So, join me in welcoming the cannabis marketing virtuoso, the wizard behind the grnhouse magic, William Zorn! Get ready for a journey where marketing meets cannabis, and every episode is a nugget of wisdom waiting to be rolled out.

http://linkedin.com/in/william-zorn-18a1b4157 ( http://linkedin.com/in/william-zorn-18a1b4157 )

https://grnhouse.agency/ ( https://grnhouse.agency/ )

TrueLife
Episode 544
November 17, 2023

★ Episode details: https://share.transistor.fm/s/cd441b1f

★ Additional episodes: https://truelife.transistor.fm/