Grand Rapids, Michigan, USA, 1935
Promotional newsreels from Chevrolet were short films or news segments produced by the Chevrolet division of General Motors in the mid-20th century. These newsreels were typically created to promote Chevrolet products and showcase the company's innovations and achievements.
During this time, newsreels were a common form of short film content shown in cinemas before the main feature film. Chevrolet used this format to reach a wide audience and highlight their latest models, technologies, and corporate initiatives. The newsreels often featured a mix of product demonstrations, factory tours, and corporate messages to create a positive image of the Chevrolet brand.
These promotional newsreels served as both advertising and informational content, and they were a way for Chevrolet to engage with the public and keep consumers informed about their latest developments in the automotive industry. Over time, as the medium of television became more prominent, newsreels in cinemas declined, and Chevrolet, like other companies, shifted its promotional efforts to television and other forms of advertising.
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Monkeys Spinning Monkeys Kevin MacLeod (incompetech.com)
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