Building Brands and Monetizing Online: Insights from Entrepreneur Robb Green
In this episode of The Misfit Entrepreneur, host Dave Lukas interviews Robb Green, a successful entrepreneur who has built and owned 17 different brands, generating millions in revenue. Robb shares his expertise in building brands and monetizing them online, with a specific focus on Amazon. He emphasizes the importance of finding a gap in the market and understanding demand, as well as differentiating products through design and material choices. Robb also provides insights into marketing strategies, particularly on Amazon, and the importance of focusing on one channel and leveraging keyword research. He advises entrepreneurs to invest in their health and education, and to stay focused on their core competencies. Robb's practical guidance and experience make this episode a must-listen for anyone looking to build their own brand and succeed in the online marketplace.
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