Jan Bednar , CEO & Founder of Shipmonk, speaks the future of advertising and ecommerce.

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Jan Bednar , CEO & Founder of Shipmonk, speaks the future of advertising and ecommerce. (@liquidityandliquor )

If you're a Marketer, you need to start thinking outside the box.

With IOS updates and the general decline in ecommerce traffic, it's getting harder to have positive ROAS on your ads.

You need to start trying new marketing channels you've never tried before. This could include influencer marketing, social, brand, gorilla marketing, and a variety of other techniques that can help you effectively market your product or service.

Marketing is a constant effort of learning and trying new things. Even if you find something that works, although you should double down on that thing, the day you stop testing, experimenting and trying is the day you'll fail as a Marketer.

You need to be constantly evolving, just like your audience who is also evolving.

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