Don’t quit your job as an entrepreneur until you’ve found product-market fit with your side hustle.

Don’t quit your job as an entrepreneur until you’ve found product-market fit with your side hustle.

@liquidityandliquor

Many aspiring entrepreneurs dream of quitting their jobs and working full-time on their passion projects. They think that having more time and freedom will help them achieve their goals faster and easier.

But quitting your job too soon can be a huge mistake. It can put you under financial pressure, emotional stress, and unrealistic expectations.

Instead of quitting your job, you should start your side hustle while keeping your day job. This way, you can:

- Validate your idea and find product-market fit
- Build your skills and network
- Grow your audience and customer base
- Generate revenue and profit
- Learn from your mistakes and pivot if needed

Product-market fit is the point where you have a product that solves a real problem for a large enough market that is willing to pay for it.

Finding product-market fit is not easy. It takes time, experimentation, and iteration. It requires you to talk to your customers, understand their needs, test your assumptions, and measure your results.

But once you find product-market fit, everything changes. You have a clear value proposition, a proven business model, and a loyal fan base. You have traction, momentum, and scalability.

That’s when you can quit your job with confidence and focus on growing your business.

But don’t quit before that. Because without product-market fit, you’re just wasting your time, money, and energy.

So don’t quit your job as an entrepreneur until you’ve found product-market fit with your side hustle.

Trust me, it’s worth the wait.

What do you think? Let me know in the comments.