Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts

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➡️ About The Guest

Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.

Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise.

Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.

➡️ Show Links

https://www.instagram.com/betterforall_co/
https://betterforall.co/

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➡️ Talking Points

00:00 - Introduction
01:13 - Evolving Values as a CEO
04:27 - CEOs vs. Entrepreneurs
06:51 - Riding Consumer Shifts
08:21 - Effective Sustainability in Business
11:17 - Barriers to Sustainability
14:55 - Creating Premium Sustainable Products
18:16 - Challenges in Sustainability
24:46 - Sponsor: The Goal Digger Podcast
25:29 - Taking a Sustainable Product to Market in 2023
28:03 - Commercializing Sustainable Products
33:15 - Future of 'Better for All'
34:15 - Changing Consumer Behavior
38:56 - CEO Mindset Shifts
44:06 - Connect with Bob Meers
45:04 - Advice to a Younger Self
45:34 - Defining Success with Bob Meers

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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