Theresa Depasquale - CEO at Capture Social Group LLC | 10x Your Social Media Engagement

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➡️ About The Guest

Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.

By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience.

➡️ Show Links

https://www.instagram.com/theresadepasquale/
https://www.linkedin.com/in/theresadepasquale/

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/
Butcherbox - https://butcherbox.com/success (Code: success)
Justin Wine - https://justinwine.com/ (Code: success)
My First Million Podcast - https://www.youtube.com/@MyFirstMillionPod/
DeleteMe — https://joindeleteme.com/success (Code: success)
NetSuite — https://netsuite.com/scottclary/
Factor — https://factormeals.com/successpod50 (Code: successpod50)
HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
Munch— https://www.getmunch.com/ (Code: success)
ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Introduction
02:25 - Origin Story: Meet Theresa Thepasquale
06:40 - Standing Out in Social Media Marketing
11:48 - Persuading Business Leaders
15:00 - The Power of Personal Branding
21:06 - Old vs. New Social Media
23:28 - Influencers vs. Experts
29:45 - Sponsor: My First Million Podcast
30:18 - Cracking the TikTok Code
31:27 - Instagram Insights
34:00 - The Value of Authentic Content
36:45 - TikTok and Data Privacy
37:39 - Exploring the Metaverse
39:08 - Paid Badges on Twitter and Instagram
40:26 - Top Instagram Features
43:56 - AI in Content Creation
45:10 - Fitness-Inspired Habits
54:25 - Benefits of Meditation
1:00:14 - Connecting with Theresa Online
1:00:42 - Defining Success with Theresa

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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