Impact Of Search Generative Experience (SGE) On SEO

Google is introducing a new search experience called the "Google Search Generative Experience" (SGE) that integrates generative artificial intelligence technologies. While Google is developing chatbots like Bard, its core search interface remains focused on utilizing AI to enhance search results and offer a more dynamic user experience. This development has implications for SEO Strategies, encouraging businesses to adapt by including more site links and article sources, anticipating changes in click-through rates, and reevaluating keyword research practices. The future of SEO may see significant shifts due to this innovative approach.
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